From Texas, where everything is bigger, the 99-pack of beer

From Texas, where everything is bigger, the 99-pack of beer

99 BOTTLES OF BEER ON THE WALL: A 99-pack of "Peacemaker" ale should keep your party going for a while. Photo: Reuters

By Jon Herskovitz

AUSTIN Texas (Reuters) – Beer packaging has just gotten a lot bigger in Texas, where a small brewery is launching a 99-pack of its “Peacemaker” ale.

The 7-foot-long pack consists of three rows of 33 cans that tip the scales at 82 pounds and will likely have a retail price of about $99. Austin Beerworks plans to put its first 99-pack on store shelves this week.

“We made it at first as a joke,” said Michael Graham, co-founder of the Austin-based craft brewery. But it seems a lot of people are taking it seriously.

Despite not being an easy fit for store shelves, interest has been high among retailers for the 99-packs, which are too big for home refrigerators but designed so that once a pack is opened, the beer can be covered in ice.

The company plans to ship about 20 of the massive packs a week.

“You might want to share this with about 33 of your friends,” Graham said.

(Editing by Eric Walsh)

News from


yesterday in Lifestyle, News

5 Star Media Group to host annual Toy Drive for nonprofits

More than 1,000 children will benefit from this toy drive.


yesterday in Crime, News

Victim found dead in Christian County home identified

Bodies in burned vehicle not yet identified.


yesterday in News

I-24 congestion from flipped vehicle leads to second crash

A total of 5 vehicles crashed on I-24 Tuesday night.


Tuesday in Crime, News

Medical examiner says second body found in burnt vehicle in KY

The badly burned bodies of two people were in the car in Pembroke that was found on Thursday.

robberysuspect (5)

Tuesday in Crime, News

Suspect in robbery at Cumberland Bank & Trust at large

The suspect did not have a weapon, but handed the teller a note demanding money.