News

From Texas, where everything is bigger, the 99-pack of beer

From Texas, where everything is bigger, the 99-pack of beer

99 BOTTLES OF BEER ON THE WALL: A 99-pack of "Peacemaker" ale should keep your party going for a while. Photo: Reuters

By Jon Herskovitz

AUSTIN Texas (Reuters) – Beer packaging has just gotten a lot bigger in Texas, where a small brewery is launching a 99-pack of its “Peacemaker” ale.

The 7-foot-long pack consists of three rows of 33 cans that tip the scales at 82 pounds and will likely have a retail price of about $99. Austin Beerworks plans to put its first 99-pack on store shelves this week.

“We made it at first as a joke,” said Michael Graham, co-founder of the Austin-based craft brewery. But it seems a lot of people are taking it seriously.

Despite not being an easy fit for store shelves, interest has been high among retailers for the 99-packs, which are too big for home refrigerators but designed so that once a pack is opened, the beer can be covered in ice.

The company plans to ship about 20 of the massive packs a week.

“You might want to share this with about 33 of your friends,” Graham said.

(Editing by Eric Walsh)

News from ClarksvilleNow.com

catsanimalcontrol (18)

yesterday in Lifestyle, News

The Big Payback offers one stop support for non-profits

CLARKSVILLE, Tenn. – You can support many organizations in Clarksville-Montgomery County and all of Middle Tennessee during The Big Payback,…

david allen domestic assault

yesterday in News

City councilman David Allen arrested for domestic assault

An alleged argument with his wife Tonya Graves-Allen over a cell phone led to the arrest and charges.

flood-2010

yesterday in News, Photos

6 years ago: 100-year flood strikes Clarksville

See photos of the flood of 2010.

checkpoint

Sunday in News

THP roadside checkpoint coming up in Stewart County

Safety checkpoints help recognize the danger presented to the public by unqualified drivers.

KENTUCKY MONUMENT

Sunday in News

Confederate monument in Kentucky to be removed

LOUISVILLE, Ky. (AP) — Officials say a Confederate monument will be removed from near the University of Louisville campus. University…