News

From Texas, where everything is bigger, the 99-pack of beer

From Texas, where everything is bigger, the 99-pack of beer

99 BOTTLES OF BEER ON THE WALL: A 99-pack of "Peacemaker" ale should keep your party going for a while. Photo: Reuters

By Jon Herskovitz

AUSTIN Texas (Reuters) – Beer packaging has just gotten a lot bigger in Texas, where a small brewery is launching a 99-pack of its “Peacemaker” ale.

The 7-foot-long pack consists of three rows of 33 cans that tip the scales at 82 pounds and will likely have a retail price of about $99. Austin Beerworks plans to put its first 99-pack on store shelves this week.

“We made it at first as a joke,” said Michael Graham, co-founder of the Austin-based craft brewery. But it seems a lot of people are taking it seriously.

Despite not being an easy fit for store shelves, interest has been high among retailers for the 99-packs, which are too big for home refrigerators but designed so that once a pack is opened, the beer can be covered in ice.

The company plans to ship about 20 of the massive packs a week.

“You might want to share this with about 33 of your friends,” Graham said.

(Editing by Eric Walsh)

News from ClarksvilleNow.com

Fresh
courthouse

6 minutes ago in News

Judge Gasaway announces retirement

Gasaway has served as a circuit court judge in the district for 25 years.

embankmentcrash1

yesterday in News

Vehicle slides down embankment in Clarksville

Clarksville police said no one was injured.

vaccine needle shot

yesterday in News

Judge upholds Tennessee lethal injection method

Tennessee has not executed an inmate for more than five years because of legal challenges and problems obtaining lethal injection drugs.

courtroom

yesterday in News

Appeals court upholds gay marriage ruling in Kentucky

A federal appeals court has upheld a ruling ordering a Kentucky county clerk to issue marriage licenses to gay couples.

nick

yesterday in News

Community rallies around family of soldier injured in crash

Nick Sprowl’s wife Stephanie has been giving regular updates on his condition on Facebook.