News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

News from ClarksvilleNow.com

Updated
SHOOTING COLLEGE STREET

today in Crime, News

UPDATE: One dead in shooting on College Street

The incident reportedly stemmed from a party that got out of control.

Bi-County-Convenience-Cente

yesterday in News

Bi-County to bill for landfill User Fee

Starting July 1, Bi-County Solid Waste Management will take over billing for the landfill User Fee.

baltimore1-1170x800

yesterday in News

Prosecutor: 6 officers indicted in death of Freddie Gray

All six officers charged in the police-custody death of Freddie Gray have been indicted by a grand jury.

thp-trooper

yesterday in News

State troopers emphasize safety over Memorial Day holiday

Last year, nine people were killed in vehicular crashes during the Memorial Day period.

Sage Meadow

yesterday in News

Animal Watch: Dog found covered in burns, maggots

Read about the latest cases from Montgomery County Animal Control.