M&M’s is going to be celebrating women all over the world by honoring women who are flipping the status quo with limited-edition female packages of M&M’s.
The candy is releasing first-ever packs of M&M’s spotlighting its dynamic female characters ahead of International Women’s Day, according to Mars.
Mars said the limited-edition packages will feature its Green, Brown and Purple female characters.
The trio of female characters will be the first united representation together in one package!
(Purple – “I’m just gonna be me” (Official Video). Video courtesy of M&M’S Chocolate)
In celebration of the limited-edition packs, the company is supporting organizations that are committed to uplifting and empowering women. A company spokesperson said it will donate $1 from every pack sold, totaling $500k towards supporting women via strategic partnerships.
You can also nominate women who are flipping the status quo from Jan. 5-15 for their nominee to be featured and receive $10,000 in grants to further fund their flip.