Monica Reed

Spuds MacKenzie t-shirt stories…do you have one?

Photo: Shutterstock

Spuds MacKenzie t-shirt stories…do you have one?

Remember Spuds MacKenzie and the frenzy that went with him?

First things first, how about a little Spuds history?  Spuds MacKenzie was used in an advertising campaign for Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign were thought of by a 23-year-old art director, Jon Moore. The dog first showed up in a Bud Light Super Bowl XXI ad in 1987.

The dog, portrayed by a female bull terrier named Honey Tree Evil Eye or Evie for short, did have some controversy. Shortly after Spuds’ rise to fame it was learned that the dog, who was portrayed as male in the ads, was actually female.  The ads were also the subject of attacks and calls for censorship. Some politicians got in on the frenzy, claiming that the beer maker was using Spuds to appeal to children for the purpose of getting them interested in their product at an early age.

I remember all the bans at school about wearing the t-shirts and bringing the merch to school.  I had asked my parents for a Spuds MacKenzie t-shirt for my birthday once…I was told no way on this Green Earth was I getting a beer t-shirt!  I ended up with a Panama Jack t-shirt.

The thing is, I was about 13 or 14 and didn’t realize, I guess, it was a beer commercial. I just thought Spuds was a cute dog and wanted a t-shirt because they were popular at the time.

Well, fast forward 3 weeks later…my friends and I were at the mall. I had about a months worth of allowance in my pocket! There, I saw it, like a bright light was shining down, just lighting it up for only my eyes to see.  It looked like a golden halo had surrounded that shirt just for me! I saw it in a display in a store, there it was, that %100 cotton, size small, A SPUDS MACKENZIE T-SHIRT! The one with him on a surf board!

SIDE NOTE: You can order a Spuds t-shirt off Amazon! English Bullterrier Walks Outdoors Summer Stock Photo (Edit Now) 420755203 (shutterstock.com) I may have to order one for ole time sake.

So, I bought it, that $8.99 beautiful t-shirt I wanted so bad!  I had one problem, how was I going to keep it out of the wash so my mom wouldn’t see it? I had the perfect plan…I’d wash it after school and before she got home from work. Ohhhhh it was the most beautiful plan!

So, the next day, I wore the t-shirt to school, I ended up having to turn it inside out because it had “Bud Light” on it and we weren’t allowed to wear those t-shirts to school. I thought I was being slick by wearing a button up (which was unbuttoned) over it so only Spuds showed through.

Fast forward about a month later, I had my plan in place and successfully executed this plan of washing the t-shirt before my mom got home from work. Then one day, I threw the t-shirt in the wash, my friend came over and I got distracted….I think you can figure out how it went…Mom gets home, starts laundry and finds my Spuds MacKenzie t-shirt in the washer….I FORGOT ABOUT THE T-SHIRT IN THE WASHER!! It was the end of the world for me. Luckily it wasn’t the end of the world as I knew it, my mom told me YOU ARE, UNDER NO CIRCUMSTANCES, TO WEAR THAT SHIRT TO SCHOOL! Ok…that wasn’t too bad.

That is my Spuds MacKenzie t-shirt story.

News from ClarksvilleNow.com

U.S. Army Soldiers from 1st Battalion, 1st Air Defense Artillery Regiment, 38th Air Defense Artillery Brigade emplace a Patriot radar system under night conditions, July 19, 2025. (Contributed by U.S. Army)

yesterday in Military, News

Fort Campbell among 9 sites being considered for nuclear power plant

Fort Campbell has been selected as one of the nine Army instillations for a microreactor power plant in conjunction with the Janus Program.

Teresa Crosslin addresses the Montgomery County Commission on Nov. 3, 2025. (Montgomery County Government, contributed)

yesterday in News

UPDATE: New School Board member Teresa Crosslin resigns hours after swearing-in

The newly appointed District 3 representative on the Clarksville-Montgomery County School Board has resigned before her first meeting.

yesterday in News

House heavily damaged by fire in north Clarksville

Early Wednesday morning, Clarksville Fire Rescue was dispatched to Copeland Road, off Tiny Town Road, for a structure fire.

Tuesday in Education, News

Student found with unloaded gun at Moore Magnet Elementary in Clarksville

Moore Magnet administration received a report that a student may have been in possession of a weapon. They found the gun and it was unloaded.

The planned Ascension Saint Thomas Hospital in Clarksville, May 15, 2025. (Contributed, Ascension St. Thomas)

Tuesday in Business, News

Ascension Saint Thomas Clarksville campus to be part of $537 million regional investment

Ascension Saint Thomas announced Tuesday that their new, full-service hospital and health campus in Clarksville will be part of a $537 million regional investment in Middle Tennessee.